Beth Abel
Senior Creative Copywriter
HEllo.
I'm Beth!
A self starter, team player, and fast learner.
Over eight exciting years as a journalist-turned-copywriter, I’ve fine tuned my craft, honed my leadership and communication skills, and developed an in-depth understanding of how to transform a brief into concepts, content, or campaigns that delight and excite.
Whether I’m producing a video script or building a brand proposition, collaborating with the team or presenting to clients, I bring energy, direction, and professionalism to every project.
It's nice to meet you!
Beth Abel
"Hard working, enthusiastic and always puts in 100% effort. Beth has original, creative ideas that win big pitches for big clients. Her copywriting craft and storytelling ability is an absolute natural talent and the quality of her work is outstanding."
Nicola anstice,
Head of copy.
"Beth has this amazing knack for taking even the driest or more complicated briefs and turning them into something interesting. She sees stories where most see a list of tasks, and that's a rare skill."
Andy Martinus,
Head of Innovation.
"From working with UX on conversation design to long form articles, Beth always delivers strong and impressive work. She is an incredible asset to any team and I've loved collaborating with her."