Beth Abel
Senior Creative Copywriter
HEllo.
I'm Beth.
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Over nine exciting years as a journalist-turned-copywriter, I’ve fine tuned my craft, honed my leadership and communication skills, and developed an in-depth understanding of how to transform a brief into results-driving concepts, content, and campaigns.
Whether I’m turning technical copy into snappy, sparkly headlines for a B2B brand, producing scripts, storyboards, and social content for a B2C integrated campaign, or presenting compelling creative concepts to clients in a pitch, I bring direction and enthusiasm to every project.
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It's nice to meet you!
Beth Abel
"Beth has original, creative ideas that win big pitches for big clients. Her copywriting craft and storytelling ability is an absolute natural talent and the quality of her work is outstanding."
Nicola anstice,
Head of copY
"Beth is one of the most versatile, imaginative and collaborative creatives I have had the pleasure to work with. As part of a traditional AD and Writer team, she brings creative solutions to the occasion, not just beautiful lines."
ROB OLIVER,
Senior art directoR
"Beth has this amazing knack for taking even the driest or most complicated briefs and turning them into something interesting. She challenges assumptions and throws fresh ideas into the mix."